Morocco Launches New Wave of "Morocco Handmade" Certification for Crafts
Morocco is set to launch a new wave of certification for its national handicraft label, "Morocco Handmade." The Ministry of Tourism and Handicrafts is calling for applications to select organizations responsible for conducting technical audits and certifying craft products. This initiative aims to enhance the visibility of 600 production units in national and international markets while ensuring quality and authenticity. The certification process will be segmented into four categories, covering all 12 regions of Morocco, and is designed to uphold high standards in craftsmanship. Discover Morocco's new certification initiative for the "Morocco Handmade" label, aimed at enhancing the quality and visibility of 600 craft production units. This article explores the certification process, its impact on Moroccan artisans, and the commitment to preserving the country's rich cultural heritage.
HASSAN BENYOUB 
The Ministry of Tourism, Handicrafts and Social and Solidarity Economy has announced the launch of an international tender to select organizations responsible for conducting technical audits and certification of craft products under the "Morocco Handmade" label. This ambitious initiative aims to strengthen the standards of Moroccan craftsmanship while preserving the country's rich cultural heritage.
A Label Guaranteeing Quality and Authenticity
The "Morocco Handmade" label represents a guarantee of quality and authenticity for Moroccan craft products. It is based on three levels of adherence defined by increasing requirements, encouraging craft actors to progress towards product excellence and business conduct.
An Opportunity for 600 Production Units
This new wave of certification is open to 600 production units nationwide, including individual craftsmen, SMEs, and cooperatives in the craft sector with a strong cultural content. Obtaining the "Morocco Handmade" label represents not only a recognition of know-how but also an opportunity to increase visibility in national and international markets.
Segmentation by Region for Adapted Evaluation
The certification process will be carried out in four distinct lots, each corresponding to specific craft categories and covering the 12 regions of the Kingdom. This segmentation aims to ensure a thorough and adapted evaluation of the various craft specialties.
Strengthening the Local Economy and Competitiveness
In the long run, this initiative should contribute to strengthening the local economy by promoting quality, authentic, and competitive craftsmanship. The "Morocco Handmade" label represents an important step in the enhancement and preservation of Moroccan craft heritage.
Boosting Visibility and Competitiveness
The right to use the "Morocco Handmade" label is open for this edition to a total of 600 production units nationwide, including individual craftsmen, SMEs, and cooperatives in the craft sector with a strong cultural content. Obtaining the label not only recognizes their know-how but also provides an opportunity to increase their visibility in national and international markets. This initiative aims to contribute to the development of a quality, authentic, and competitive craftsmanship, strengthening the local economy in the long run.
