Donald Trump Launches His Own Cryptocurrency: The $TRUMP Meme Coin
Donald Trump announced the launch of his cryptocurrency, $TRUMP, which quickly gained a market valuation of nearly $6 billion. Marketed as a meme coin, it celebrates Trump's resilience. Despite initial skepticism over its legitimacy, investor confidence grew due to official endorsements. Trump's evolving stance on cryptocurrencies marks a notable political shift.
HASSAN BENYOUB 
In a surprising move, Donald Trump announced the launch of his own cryptocurrency, named the "$TRUMP," late Friday night. The announcement sparked a buying frenzy, driving the coin’s market valuation to several billion dollars within hours.
A Meme Coin with a Political Twist
Trump introduced the $TRUMP as a "meme coin" in posts shared on his Truth Social platform and X (formerly Twitter). Meme coins are cryptocurrencies designed to capitalize on popular trends, personalities, or viral phenomena, often lacking economic or transactional utility and considered speculative assets.
According to the project's official website, the $TRUMP meme coin "celebrates a leader who never backs down, no matter the circumstances," referencing an alleged assassination attempt on Trump in July.
Market Reaction and Legitimacy Concerns
The crypto community initially questioned the legitimacy of the $TRUMP coin and its direct connection to Donald Trump, fearing it could be a scam—common in the world of meme coins. However, the fact that official announcements were made on Trump’s verified accounts and that CIC Digital LLC, a company previously linked to Trump’s NFT sales, is involved reassured investors.
This confidence led to a surge in demand, pushing the total market capitalization of circulating units to nearly $6 billion shortly after launch.
Token Details and Market Plans
The project launched with 200 million tokens available for trading. The team behind it, Fight Fight Fight LLC, plans to release an additional 800 million tokens over the next three years. The creators, including Donald Trump himself, currently control all unreleased tokens, which have an estimated theoretical value of $24 billion at current prices.
Trump’s Shift Toward Crypto Advocacy
Once a vocal critic of cryptocurrencies, Donald Trump has radically shifted his stance during his recent presidential campaign. He has positioned himself as a crypto advocate, promising to reduce regulations and encourage growth in the sector.
Before launching his own cryptocurrency, entrepreneurs tied to Trump introduced a crypto platform called World Liberty Financial in mid-October.
The Bigger Picture
The launch of the $TRUMP coin raises questions about its long-term impact on the cryptocurrency market and whether it will drive further adoption or scrutiny of meme coins. As Trump continues to embrace digital assets, this move could signal a broader shift in how political figures engage with emerging financial technologies.
