BMW Unveils i Vision Dee: The World’s First Color-Changing Car
BMW has unveiled the i Vision Dee, the world’s first color-changing car, featuring innovative E Ink technology that allows it to display 32 colors across 240 individually controlled segments. This groundbreaking concept car also includes an advanced heads-up display that integrates the driver’s digital universe. Set to be incorporated into BMW's electric vehicles by 2025, the i Vision Dee represents a significant leap in automotive personalization and innovation, showcasing the future of connected mobility.
HASSAN BENYOUB 
BMW has revealed the i Vision Dee, a groundbreaking concept car that features the ability to change colors using innovative E Ink technology. This remarkable vehicle can display 32 different colors across 240 individually controlled segments, showcasing a new era of automotive personalization.
A New Era of Personalization
The i Vision Dee, which stands for "Digital Emotional Experience," was unveiled at CES 2023 and represents BMW's vision for the future of connected mobility. The car's exterior can shift colors, allowing drivers to express their individuality and preferences in real-time. This technology not only enhances aesthetics but also reflects the growing trend of personalization in the automotive industry.
Advanced Features and Digital Integration
In addition to its color-changing capabilities, the i Vision Dee incorporates a heads-up display that integrates the driver’s digital universe. This feature allows for seamless interaction between the driver and the vehicle, providing essential information and enhancing the overall driving experience. The car is designed to be more than just a mode of transportation; it aims to be an intelligent companion that connects with its driver on a personal level.
Future Plans for Electric Vehicles
BMW plans to integrate this innovative technology into its electric vehicles by 2025, marking a significant step toward the future of sustainable and personalized driving experiences. The i Vision Dee serves as a prototype for the upcoming Neue Klasse platform, which will focus on electric mobility and advanced digital features.
Conclusion
The unveiling of the BMW i Vision Dee highlights the brand's commitment to innovation and sustainability in the automotive industry. With its ability to change colors and advanced digital integration, this concept car not only sets a new standard for personalization but also paves the way for the future of electric vehicles. As BMW continues to push the boundaries of technology and design, the i Vision Dee exemplifies the exciting possibilities that lie ahead in the world of automotive engineering.
